The focus on the package design for Quaker Oats was to connect the consumer to oatmeal in a fresh, modern and environmentally conscious way and to stand out on the grocery shelf. The design conveys a healthy, active lifestyle and promotes the current Quaker campaign. The form and structure of the packaging was modernized and streamlined not only to improve the functionality and practicality, but to reduce Quaker’s carbon footprint.

This package design was part of the Repackaging Challenge for the Southeastern Institute for Packaging Professionals which won 3rd place.