BRAND BRIEF
Founded by Madeleine Hasulak, the brand tonic method is not just the name of the studios but the transformational pilates routine itself. Tonic Method is a high intensity pilates workout routine for busy boss babes who wish to address their physical, mental, emotional and spiritual health all at once.
The brand is currently spread out across 7 cities in Colorado and Utah of USA and they are working towards expanding with more studios. Thus they reached out to us for a uniform branding that visually justifies their brand image and values.
PAIN POINTS
Lack of consistent and authentic branding in physical and virtual platforms that attracts their tribe.
SOLUTION
We did a detailed discovery on the ideal customer of the brand and then built brand personality and identity that resonates with the customer. We further wanted to make the brand stand out so we studied the competition and implemented aesthetics that made them unique yet attractive for the ideal customer.
SERVICES PROVIDED
Brand Identity Design | Logo Mark | Brand Photography Guide | Website Design
TEAM
Brand Strategy, Art/Creative Direction, Management: JAY DESIGN STUDIO
Design Assistance and Production: WE ARE MELD
For Branding Collaborations, write to us at: https://www.jaydesignstudio.com/contact
