Featured below are a few sample graphics that I created for a social media fundraising campaign for Giving Tuesday. I work for a nonprofit that hosts several leadership development programs across the country. They use 15 passenger vans for transportation of staff, students and supplies for these events. The organization was preparing for expansion this year to their program and they needed two new vans to make this possible. The challenge I was given for this campaign was to raise awareness of the importance of these vehicles as well as raise awareness to the financial need. The tagline we ran with for this campaign was "Drive the Impact". This campaign was distributed via Instagram and Facebook. There was additional branded emails sent out via MailChimp. Due to navigating around the social media content that was already scheduled, I was only given a post the week before Giving Tuesday and then to post on the day of Giving Tuesday. I was also given the opportunity to post as much as I wanted the day of. I created the Instagram carousel (third image down) as the post for the week before. Which provided content that followers shared to their Instagram story and their Facebook profile. The day of I created a reel that shared the story and importance of the vans. I also cleared my schedule to make real time Instagram story updates with interactive content. Overall, the campaign was a huge success and we ended up meeting our goal!