Having been asked by JSW Steel to come up with an Independence Day idea that stands out, we decided to do it in an impactful way. We did not go ahead with strength, foundation, yada yada insights in order to avoid force fit. As we talk about development, we can see and feel it. 

With steel, you can actually hear it. Because it's really the sound of progress. Using the sound of steel, the voice of Jawahar Lal Nehru, and an impactful music, we created this film. In the end, a progressive outcome was achieved.

The task was to create a static New Year post, which we later transformed into a video. The insight was very simple - we make resolutions every year. 

JSW Steel, however, is a different story. The resolutions they make last a lifetime. And with this insight, we created a video that highlights every aspect of JSW Steel for many years to come.

JSW Steel has a large BAU due to its many SKUs. It was important to have a tactical approach while raising awareness through these posts. 

To present information in the most creative way possible, you really need strength and steel to go hand in hand with writing. LOL.