We created a new wordmark for Sanford Children's. The indigo brushstroke represents the artwork that fills our clinics and hospitals. And the notion that all children are artists, from the simple swipes of a marker on paper to the fine art of young adults dabbling in a studio.
We needed to create buy-in for the new look and felt an animated intro, much like those used by movie production houses, would be fun. (Think Lionsgate, MGM, Dreamworks, Miramax, Pixar, TriStar.)
We then used it as an intro to :15 location spots.
