As the southwestern-most state in the US, it only made sense for Arizona to claim ownership of the laid-back, free-spirited, adventurous mindset that the Southwest is known for. This campaign, developed by the Moses Inc. creative and me, takes pride in the Arizona lifestyle while inviting others to experience a little Southwestern Philosophy for themselves. It ran in cold-weather cities during the winter of 2013.

Southwestern Philosophy Print
Art Direction: Katie Blaker, Leo Pike
Calligraphy: Katie Blaker
Copy: Betsy Fox
Creative Direction: Jason Smith

Arizodiac.com
Art Direction/Illustration/Calligraphy: Katie Blaker
Creative Direction: Jason Smith