Alberto Pozzetto - Branding Italian Deli Shop Amsterdam
Establishing a new brand for an Italian deli shop in Amsterdam. Art Direction and concept development based on working close with stakeholder. Using vintage 60's Italian vibe that was based on Albert Cuyp Market in the heart of the famous neighbourhood the Pijp. The style that was chosen came out of research on vintage deli shops logo and shopping window. Designed various display ads that are centred around the logo to promote originality on use of Italian deli products. The style was integrated into the interior an exterior with hand painted signs and chalkboards.
Alberto Pozzetto is an established shop in Amsterdam and famous for the best sandwiches and coffees. Has been awarded several times in newsopapers and by the establisment.
