Context
Client: 1SENS (1WAY) - Romanian association that helps lost, young people get back on the right path in life.
Goal (for the guideline): Deliver a simple to use brand guideline for the client and his team, so that they can maintain a consistent brand across all touchpoints.
Main-Project challenges: Build a new brand that is appropriate for the NGO category and the target audience; keep a balance between too friendly and too serious; create an identity that works as a big umbrella for other smaller identities.
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