![3D Fashion Advertising animation CGI lighting motion motion graphics product product design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/188548188024747.65956ed3539c1.png)
FIGS
Mass
Teaming up with FIGS we produced a social and stills campaign for the launch of the new Fashion collection. The task was to show their products in a way which would be impossible with traditional mediums. In animation we played with zero gravity & dynamic movement to bring them to life & to capture the audiences attention.
Design & Production: DissEmbargo
Client: FIGS
Client: FIGS
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/814214188024747.659564d9e80be.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/072c91188024747.660c19ff02c9d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/049525188024747.659564da7c411.png)
FIGS Fashion
Mass
Shirt colours and styles represented with hard shadows and organic motion. Figs represent multi colour use as a strong part of the brand identity
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1aa75d188024747.659564db18388.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/260cd8188024747.659564db8c310.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/122986188024747.659564dfc52f4.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/3c0665188024747.659564dfc42f0.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/c61bc0188024747.659564dc50c64.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/b89dbe188024747.660c1a01df746.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f93485188024747.660c1a0438335.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/de1caf188024747.660c1a04372d5.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/861126188024747.659564e0e1956.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/9849d1188024747.659564e0e0c60.png)
The shoe
Mass
We also explored a world for a Figs collaboration with New Balance, merging a scientific design language
with product presentation.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/02c0da188024747.659564dccb9b2.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/c98f31188024747.660c179695000.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/f0a299188024747.660c179696cb5.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/bb4f36188024747.660c1a058c358.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/e28a20188024747.660c1a058d369.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/d65b6d188024747.660c1a058b342.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4ed827188024747.659564dd56a02.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0a1d66188024747.659564dd55d0c.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/302c02188024747.659564df5ed3b.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/57d31d188024747.660c1a302439e.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f65dac188024747.660c1a3021f4f.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9b30a9188024747.660c1a30231cf.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/118889188024747.65956500999dd.gif)
![3D Fashion Advertising animation CGI lighting motion motion graphics product product design](https://mir-s3-cdn-cf.behance.net/project_modules/disp/11fa8e188024747.65a13a7b58aa6.png)
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