Avos Capital Management is a privately held investment firm managing tailored portfolios for high net worth individuals and families.
Spreading the wealth of institutional Wealth Knowledge
The founders of Avos rely on their global aperture and vast experience to offer high touch, individual access to strategic wealth management. We created a functional and sophisticated brand identity system to bring their sharp point-of-view front and center.
Confident Identity
Our main identifier of the brand is created from a simple typesetting of “La Pontaise Champion” as a way to keep our logo simple yet confident. The bold font & tight typesetting provide a notion of unwavering strength, as a positive message within the overarching finance category.
Global Typography
The Bagoss font family offers a wide range of symbols, supporting up to 117 different languages, which comes in handy with the global reach of the Avos brand.
PARTNERSHIP
Michael Polansky, Co-founder
YUNG TEAM
Brandi Steele, Design
Caleb Couturie, Copy
Devon Stern, Design
Melody Yung, Creative Lead
Michael Quinn, Strategy
Shelby Williamson, Strategy
Yu Rong, Design
WHAT WE DID
Positioning
Brand identity system
Tone of voice
Iconography
Animation
Design guidelines
Brand identity system
Tone of voice
Iconography
Animation
Design guidelines
