![automotive car design transportation sketch Digital Art Drawing artwork Automotive design industrial kia](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2792c1188273891.6599837738451.jpg)
KIA
RAY GRAVITY
Ray Gravity is an advanced trim of Kia's compact car Ray. In the spring of 2021, I was in charge of Ray customization project and proposed the concept of 'Ray Gravity' design.
Compared to the Ray standard model, black and dark metal elements were applied to create a stronger and SUV-like impression. Additionally, the gravity grill and rear license plate garnish shape have been newly designed. Through this project, I was also able to suggest a way to place Kia's new emblem asymmetrically.
Ray Facelift main designer : SOYEON KIM
Ray Gravity concept designer : SANG-HYEOK HAN
Ray Gravity concept designer : SANG-HYEOK HAN
![automotive car design transportation sketch Digital Art Drawing artwork Automotive design industrial kia](https://mir-s3-cdn-cf.behance.net/project_modules/1400/793888188273891.659961e84cea3.jpg)
![automotive car design transportation sketch Digital Art Drawing artwork Automotive design industrial kia](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cea506188273891.659961e84ddd8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6b6088188273891.659961e7acba3.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/22b3e1188273891.659961e7adabf.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a3d13d188273891.659961e7ac0e3.png)
*Production begins in fall 2022