When you can combine an icon like the Liberty Bell with an old school mortar and pestle, why wouldn't you do it?

The client in Philadelphia wanted something simple that showed where he was and what he did. The mortar and pestle are longtime symbols of pharmacy, and there's nothing more Philadelphia to most people than the Liberty Bell and its infamous crack.

To go along with the hand drawn look of the symbol, I chose a font pairing that was clean but timeless.