![Nike sports skateboard alligator radical sports Primary colors neutral colors Logotype visual identity Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3f78a8188890979.65a31b7543ece.jpg)
Anúncio-fantasma para a marca Nike. Nesse projeto, eu usei um projeto anterior onde um jacaré skatista faz uma manobra radical. Adaptei a ilustração à mensagem de que não devemos tentar, mas apenas fazer, como diz o slogan da Nike. Alterei as cores originais e usei apenas as cores primárias e as cores neutras na composição.
Ghost ad for the Nike brand. In this project, I used a previous project where a skateboarding aligator does a radical maneuver. I adapted the illustration to the message that we shouldn't try, but just do, as Nike's slogan says. I changed the original colors and only used the primary colors and neutral colors in the composition.
A seguir, as etapas de execução do projeto, dos rascunhos à transformação da ilustração original em anúncio da Nike. Para usar somente as cores primárias,
precisei usar uma cor terciária (azul-piscina) no lugar do verde original do jacaré skatista.
Usei também tipografia estilo humanista sem serifa para enfatizar a dinâmica do esporte.
Below are the stages of project execution, from sketches to the transformation of the original illustration into a Nike advertisement. To use only the primary colors, I needed to use a tertialy color (pool blue) instead of the original green of the skateboarding alligator.
I also used sans serif humanist style typography to emphasize the dynamics of the sport.
![Nike sports skateboard alligator radical sports Primary colors neutral colors Logotype visual identity Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f1a8eb188890979.65b6bdd5c34d1.gif)
![Nike sports skateboard alligator radical sports Primary colors neutral colors Logotype visual identity Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/40bcaf188890979.65b6b93532d8f.gif)
![Nike sports skateboard alligator radical sports Primary colors neutral colors Logotype visual identity Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/914f43188890979.65b6bdd5c3eb0.gif)
![Nike sports skateboard alligator radical sports Primary colors neutral colors Logotype visual identity Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bde577188890979.65b6bdd5c28c1.gif)
![Nike sports skateboard alligator radical sports Primary colors neutral colors Logotype visual identity Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6ae414188890979.65b6bdd5c1a96.gif)
Aplicações da ilustração em outdoor, camiseta, boné e skate.
Applications of illustration on billboards, t-shirts, cap and skateboard.
![Nike sports skateboard alligator radical sports Primary colors neutral colors Logotype visual identity Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7106e5188890979.65b6cb67e0880.jpg)
![Nike sports skateboard alligator radical sports Primary colors neutral colors Logotype visual identity Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/1400/897150188890979.65b6ca7f4eadd.jpg)
![Nike sports skateboard alligator radical sports Primary colors neutral colors Logotype visual identity Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e09b65188890979.65b6d3635ed82.jpg)