Sans Soda | Beverage Branding
Sans Soda presents an innovative approach to beverage branding, merging nostalgic charm with contemporary health consciousness. This project explores the creation of Sans Soda, a conceptual brand that transforms the traditional soda experience. By focusing on healthful ingredients, retro-inspired design, and a family-friendly appeal, Sans Soda emerges as a unique blend of the past and present. It's designed to captivate a diverse audience, from the young to the health-conscious adult.
Each sip offers a flavorful journey through memory lane, and every can symbolizes a commitment to healthier choices the whole family can enjoy.
Design Inspiration & Color Palette
The design inspiration for Sans Soda was rooted in a blend of mid-century charm and contemporary minimalism, drawing from the vibrant and optimistic spirit of the 1950s and 60s. This era, known for its bold color choices and distinctive graphic styles, provided a rich tapestry from which to craft the brand's identity.
The color palette was carefully curated to reflect this: a mix of classic soda pop reds and oranges, complemented by softer pastel tones reminiscent of vintage advertisements and diner aesthetics. These colors were chosen not only for their nostalgic resonance but also for their ability to stand out in the modern marketplace, offering a fresh yet familiar visual appeal that bridges generations.
