maire branding
Maire is a SaaS start-up specialising in market analysis and giving their clients insights into how their audience is behaving, what they value and what kind of content they would engage with. They help businesses turn those insights into profitable actions.
I was able to go crazy with this branding as I was given complete free range with the look and feel. One of their core values is that it is “made for humans” which means that user experience is extremely important. We wanted to veer away from a traditional corporate, boring and unimaginative brand by bringing in lots of colour in the form of hand drawn illustrations and animation.
