The client wanted to redesign a logo for an erotic lingerie store.
The colors were as follows: acid orange and beige.
Before starting the work, the customer provided an old version of the logo

I took on the project and told her that I would make 2 variants that she wanted and realize mine idea.
Logo variants, the ideas of which were suggested by the customer.
To create my idea, I picked a rounded large font. In the letter R I saw the idea of a woman's waist and buttocks. Thus, I made this letter more fluid and gentle.
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All mocaps and photos were taken from Freepik.com
Logo Perviy
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Logo Perviy

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