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Project Overview
Company Name: SPCE (Pronounced as Space)
Industry: Wellness and Sound Healing
Goal: To create a unique brand that resonates with modern Western culture while embracing African heritage.
Industry: Wellness and Sound Healing
Goal: To create a unique brand that resonates with modern Western culture while embracing African heritage.
Design Elements
Logo: The logo features a person seated with crossed feet, forming an infinity sign. The infinity symbol represents endlessness and limitlessness, conveying concepts of eternal love, never-ending commitment, continuous spiritual growth, and unlimited potential. Above the head, there are 9 moons, symbolizing the different phases of the emotional landscape.
Color Palette
Olive Green: Symbolizes growth, harmony, and balance.
Gold: Represents luxury, success, and spirituality.
Conceptual Meaning
The multiple moons in the logo symbolize the various phases of the emotional landscape, reflecting different moods, feelings, or experiences that are interconnected. This design choice adds depth to the brand, aligning with the company's focus on wellness and sound healing.
Execution
The combination of the infinity sign and moons creates a visually appealing and meaningful logo. The choice of olive green and gold adds a touch of sophistication and ties back to the company's goal of merging modern Western culture with African heritage.
Application
The logo and color palette are applied consistently across various brand assets, including:
- #BusinessCards
- #Letterhead
- #Letterhead
- #Stationary
- #Signage
- #Merchandise
Results
The final corporate identity design successfully achieves the founder's goal of creating a brand that reflects her personal style and essence. It seamlessly integrates elements of spirituality, love, beauty, and power while maintaining a connection to both Western and African influences.
Conclusion
SPCE's corporate identity design project successfully combines aesthetics with deep symbolic meaning, creating a brand that not only appeals to the target audience but also communicates the essence of wellness and sound healing. The thoughtful integration of cultural elements and spiritual symbolism sets SPCE apart in the wellness industry.
