EOS, also known as Evolution of Smooth is a privately owned beauty and skincare company based in New York City. It was founded in 2006. They focus on using natural and organic ingredients, and provide high-quality skincare products that are both effective and enjoyable to use. - The current packaging falls short in terms of both color and layout, with the bottle being excessively tall and slim, making it inconvenient to use. My immediate thought is to revamp their overall visual system, particularly focusing on a color overhaul. Additionally, I propose a redesign of the bottle's shape for improved usability.
Their current packaging.
The final look of my design.
First, I thought it was a good idea to change the shape of its bottle, to make it easier to grab on and press on.
Then I wanted to reorganize their color system.
Typography system I chose.
