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PT
VANS CRASH TOUR é um festival de música pop-punk que acontece na cidade de São Paulo nos dias 24 e 25 de fevereiro, no auge do verão. O evento possui pistas de skate, espaço de graffiti e as apresentações espetaculares de bandas do cenário rock nacional e internacional, tendo como principais atrações o Blink-182 se apresentando pela primeira vez no Brasil e a Paramore!
A identidade visual é composta por ilustrações de animais icônicos brasileiros antropomórficos, como a Arara azul, Lobo guará, Macaco-prego, Onça-pintada, Pombo, Capivara e o Cachorro Caramelo. situado em uma São Paulo pós-apocalíptica, onde todos os animais reinam com peças da marca Vans.
*Este é um projeto fictício para fins de portfólio e estudo.
EN
A pop-punk music event called VANS CRASH TOUR is held in the city of São Paulo on February 24 and 25, in the summer. The festival includes skate parks, a graffiti walls, and stunning concerts by bands from the local and global rock scene, with Paramore and Blink-182 making their Brazilian debut!
The visual identity is composed of illustrations of iconic Brazilian animals that have been anthropomorphized in a post-apocalyptic São Paulo, where all animals reign with Vans brand pieces.
*This is a fictitious project for portfolio and study purposes.
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