![Packaging españa Cheese cake dessert brand identity Logo Design redesign branding rebranding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/675f77190338367.65d36e76b586d.jpg)
TARTA DE QUESO
REBRANDING DE MARCA
La Tarta que arrasa en España, llegó al Perú. Pero en la tierra de la buena comida iban a necesitar un poco de ayuda para destacar. Una nueva identidad que presente por todo lo alto a la tarta más famosa de la península. Así que decidimos enfocarnos solo en dos cosas: Que sea bien amarilla y que hable como buena española (¡joé!).
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The cake that's taking Spain by storm has now arrived in Peru. However, in this culinary haven, it needed a little extra boost to shine. We crafted a new identity to proudly present the most renowned cake from the peninsula. Our focus boiled down to two key elements: make it vibrant yellow and have it speak like a true Spanish (¡joé!).
![Packaging españa Cheese cake dessert brand identity Logo Design redesign branding rebranding](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/106dd7190338367.65ce66e524443.gif)
![Packaging españa Cheese cake dessert brand identity Logo Design redesign branding rebranding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5e6805190338367.65ce66e52383a.jpg)
![Packaging españa Cheese cake dessert brand identity Logo Design redesign branding rebranding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9d8b19190338367.65bab7320950c.jpg)
![Packaging españa Cheese cake dessert brand identity Logo Design redesign branding rebranding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/35cd57190338367.65cee2313e85b.jpg)
![Packaging españa Cheese cake dessert brand identity Logo Design redesign branding rebranding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/95de4f190338367.65cee23140401.gif)
![Packaging españa Cheese cake dessert brand identity Logo Design redesign branding rebranding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/56734b190338367.65bd1e5eb30bf.jpg)
![Packaging españa Cheese cake dessert brand identity Logo Design redesign branding rebranding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cc4a6a190338367.65cee2313f684.gif)
![Packaging españa Cheese cake dessert brand identity Logo Design redesign branding rebranding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d3343d190338367.65ce66e521340.jpg)
![Packaging españa Cheese cake dessert brand identity Logo Design redesign branding rebranding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2c7c44190338367.65ce66e522138.gif)
![Packaging españa Cheese cake dessert brand identity Logo Design redesign branding rebranding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/159161190338367.65ce66e522c57.jpg)
![Packaging españa Cheese cake dessert brand identity Logo Design redesign branding rebranding](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3a0198190338367.65bab732069e2.jpg)
ESTUDIO PALOMA
2023
Diseño: Belén Díaz Guerra
Dirección de arte: Paloma Nieri
Project Manager: Valeria Tizón
Lettering: Paola Vecco
Fotografía: Jimena Agois
Edición: Belén Díaz Guerra
Cliente: Pablo y Valeria
Sitio web: instagram.com/tartadequeso.pe
País: Perú