Rolla's approached me to create a flash sheet of illustration designs based on the collections provided colour palette & taking inspiration from the collections original flower design (2nd from the left in the top row).

These illustrations were then used in the activation collaboration for the consumer to select a design/s to be painted on clothing and tote bags where they wished. 

By offering an additional element of unique fun to the consumer's journey, we found that the consumer shopped for longer and was more engaged in the process of deciding what they specifically wanted to buy and select to be painted, and also naturally therefore steered them to spend more in their overall purchases.