About the company
How Does It Matter is a design consultancy that creates playful designs to help bring in some serious results to business. They specialize in collaborating with founders and first teams to inculcate a design-first approach in the company's journey.
Challenge
The logo and brand style guide had been designed, but the team needed help in developing the visual language for the cred deck, that was to be shared with potential clients.
Deliverables
Brand identity development, cred deck design
Main idea
The main idea for the design consultancy's credentials deck is to showcase not just the visuals of their portfolio but also the strategic reasoning behind each design.
The core strength of the company, centered around impact through design thinking and collaboration, is highlighted throughout the deck. It strikes a balance between catering to startup founders who might seek detailed explanations and those who prefer skimming through visuals, ensuring that both user needs are met effectively.
Logo Usage
Another challenge tackled during the design process was incorporating the pill-shaped logo with an eye in the header slides. This solution effectively showcased the company's strengths, provided visual relief, and reinforced the brand's fun visual identity.
Information synthesis
During the design process, a critical decision was made regarding the ratio of content to visuals. The team settled on a 30:70 ratio to provide succinct explanations of the consultancy's contributions to the growth of the portfolio companies, while enriching the presentation with relevant visual representations. This balanced approach ensured clarity and engagement, effectively communicating the consultancy's impact.
Here's the entire cred deck:
