Snow Ice features soft ribbons of flavored ice topped with fruit and other assorted goods, so the logo represents the shape of the dessert, which is curved and layered.

Since snow ice is made from ice, for the character, I was inspired by the Yeti character, who purported to inhabit the Himalayan mountain range in Asia. He lives in a place where mountains are made of sugar and candy.

With a goal to add fun and make it attractive for children, the menu is designed in such a way that when it is closed, it tells a story about the character (he is trying the menu items and enjoying them). One side of the menu is in English, and the other side is in Farsi.

The stand best represents the brand’s pattern with curves and layers.