In the pursuit of modernising their brand, Rightboat, a prominent digital marketplace for boat sales, reached out seeking a designer to transform their current branding, with the new look inspired by the style of Rightmove. The objective: Create a cohesive identity with a simple, transferable ident, similar to that of Rightmove's house icon.

After presenting several design options to the Rightboat team, a decision was made around a more straightforward approach: an anchor icon integrated next to the brand name 'Rightboat.' This choice not only aligned seamlessly with the desired theme but also represented a timeless and symbolic connection to the marine industry, offering a refreshed and contemporary look in line with their initial request. The updated logo is now used across all of their socials, printed/digital documents and their website.