This set of three advertisements were created for NotCo's new line of probiotic shots - NotHangover. The NotHangover line is intended to be consumed before a night out to minimize hangover symptoms the following morning. It comes in three flavors and each is marketed through a unique vehicle advertisement that is themed according to each flavors name. The green "Back From Dead" flavor is advertised on a funeral car, the purple "Stayed in Vegas" on a limousine, and the pink "Headache Shield" on an ambulance. The intention behind this concept was to capture the public's attention with a moving advertisement. Limousines, Hursts, and ambulances are all notorious for catching the eye of thoosing in passing so they felt like the perfect vehicles for transporting this products exposure to the public.