Life Sciences is a sector within a mother company that supports ethical research and the effective uptake of new treatments and care pathways to improve lives.

The sector needed to be branded in a similar way to the mother company, but be equally as distinctive. The solution to this was taking the petal element from the mother company and introducing it in the form of a Flower of Life rosette, which represents Life Sciences. 

The colour palette uses the same colours, but the colour scheme is flipped, so the primary and secondary colours are no longer the same selection. 

The designs are very dynamic and aery, and dark and bold when a statement is made.