Client
KPal Film, 2023
Project
Logo Redesign
Visual Identity
Visual Identity
KPAL is a high-tech company dedicated to the research and development, production, sales, and technical services of high-performance functional films for vehicles, such as paint protection films (PPF), vinyl wraps, and window films. The company boasts advanced production equipment and proprietary technology.
With its factory and primary market located in China, KPAL Film has decided to redesign its visual identity with the aim of expanding its brand into new markets, particularly within the United States, to stand out even more in the market and become a stronger option against its competitors.
To maintain the brand's identity, the angled elements have been retained to continue conveying a sense of speed and agility – something crucial in delivering its services in the automotive field. The use of these shapes in the identity composition reinforces the representation of the diversity of products and services offered by the company.
The uppercase font exudes confidence and the assurance of a quality product, as well as a well-delivered service by an established company in the market and ready for expansion.
The colors have been slightly modified to achieve more harmony among them and enable a greater variety of combinations in the identity applications.
