Designed for individuals committed to discipline in sports and an active lifestyle.
CRAM, a sportswear brand inspired by Olympic pictograms.
Marc Pérez, CEO of CRAM, contacted me to create a clothing brand with an urban style, oriented towards a warrior mentality within the attitude that comes with being disciplined with your health, and giving the body an appropriate sports stimulus.
The brand has a sober approach to sportswear fashion. Carefully selected colors, subtle patterns, and urban details come together to create a distinctive look that reflects the determination and positive attitude of those who seek beyond superficial appearance.
Hector Latoire © 2023 All rights reserved.
