PROBLK HEALTH founded by Dr. Karleena Tuggle-McDaniel and Darian McDaniel, is a passionate initiative aimed at addressing health disparities within the Black community through high-quality, Black Doctor Owned vitamin products. Their innovative approach includes donating a portion of profits to support community health initiatives.
Rebrand Objectives: The rebranding goals were to introduce a new, engaging look that makes taking vitamins enjoyable for adults, aiming for a lighthearted and retro vibe. The strategy encompassed brand strategy, label design, photoshoot strategy, and visual branding, which includes logo design, color palette, packaging, and website design. Additionally, plans for in-person activation, email templates, social media templates, and other brand assets were developed to enhance the brand's reach and engagement. Visit their live website here
