![https://hu.pinterest.com/grefikdesign/le-soleil-design/](https://mir-s3-cdn-cf.behance.net/project_modules/1400/141b19192500727.65e0f77c4970b.gif)
Le Soleil
Le Soleil is a breakfast place rooted in simplicity, creativity, playfulness, joy, and delight. Our concept revolves around the radiant sun, aptly named 'Le Soleil,' which imparts a distinctive identity to the brand. The name serves as a subtle nod to the concept's inclusive operating hours, spanning seamlessly 'from sunrise to sunset’.
At the heart of our vision is a captivating figure embodying the sun with a playful, cheeky, and inviting demeanor. Soleil, our signature character, exudes warmth, kindness, and hospitality, enveloping the space in its luminous charm.
Our vision for Le Soleil is to create a welcoming haven that cultivates a relaxed and cheerful atmosphere, favoring simplicity and joyfulness. Our aim is to craft moments of pure enjoyment and connection, ensuring
that every visit leaves a lasting impression of comfort, happiness, and fulfillment.
![The brand identity is based on this character.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1022f9192500727.65e122ed665f6.gif)
![The characters are also featured on the business card.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8bd38c192500727.65e636aca8e8d.jpg)
![Mood motion design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d4f3cb192500727.65e0f8ee322ab.gif)
![the menu](https://mir-s3-cdn-cf.behance.net/project_modules/1400/80577d192500727.65e65b0bd2b69.jpg)
![the menu](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fd2c3f192500727.65e65b40e4478.jpg)
![the icons](https://mir-s3-cdn-cf.behance.net/project_modules/1400/104858192500727.65e0f8ee30735.gif)
![the takeaway package design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6e98bf192500727.65e65baba3395.jpg)
![the loyalty card design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d564f7192500727.65e642752c3d3.jpg)
![cafe coffee shop brand identity visual identity logo Logo Design Character design bakery ILLUSTRATION Procreate](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3a6657192500727.65e0ffdd4cef5.gif)
![the takeaway coffee cup design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b88d27192500727.65e65c154d5c3.jpg)
![cafe coffee shop brand identity visual identity logo Logo Design Character design bakery ILLUSTRATION Procreate](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5eaa51192500727.65e65c154c5fc.jpg)
![the posters](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cdc4f8192500727.65e65c154e3ce.jpg)
![cafe coffee shop brand identity visual identity logo Logo Design Character design bakery ILLUSTRATION Procreate](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c528c5192500727.65e0f9bac5fd5.gif)
![the social media platform](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8349a9192500727.65e65d37e6311.jpg)
![thank u!](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a47b5b192500727.65e122ed6594d.gif)