Aube Haus
Brand Identity
'Aube Haus', located in Ha-Dan-Dong, Busan, South Korea, is a cafe&bagle shop that serves fresh bagels with coffee to customers.
"Aube Haus wanted to create a traditional European old cafe.
That's why we used a serif font for the logo."
"The main color was set using a wine-colored color series that matches the color of
the light wood. And the blank space color was a warm gray tone."
"This is Auboo, the mascot of Aube Haus. To embody the characteristic of waking up
early, we wanted to use an owl as a character and use it as the cafe's mascot."
"The goods are designed to be simple so that customers
can use them without any burden."
The Aube Haus project was a branding project for a new cafe. It was a project that started in the summer of 2023 and was carried out for about 3 months, and there was a lot of communication with the client through face-to-face or non-face-to-face meetings. We wanted to focus on the diligent attitude of the owner, who busily prepares from early in the morning, and at the same time visually show the European culture where bagels are common. We were able to create a slogan based on the client's desire to become a cafe that always gives good bagels, coffee, and news to customers. Aube Haus, located in Ha-Dan-Dong, Busan, South Korea always provides guests with hearty bagels, coffee and news.
Client
Category
Brand Identity
Designer
Character Design
