Total rebrand Haruka (logo, corporate identity and packaging).
Haruka, a historic Japanese/fusion restaurant in Corso San Gottardo 49 in Milan, has completely renovated its premises (architectural project by Dario Alessi, Naos Design) and, with the occasion, also its brand, asking Cacao Design to redesign all the elements that make up its coordinated image, including the logo (with the exception, for the moment, of the website only). The solution took the form of a sinuous play of fine threads, evoking the meaning of the name, 'scent of spring', while drawing the H of Haruka. These golden threads have become three-dimensional, in the exterior and interior signage, adding value in terms of exclusivity, refinement, luxury and attention to detail, to best reflect the brand's positioning and values. The same values are also conveyed by the business card and packaging for take-away and delivery, in which the brand is enhanced by a hot gold print (on the business card also by a 4-sided lip and an embossed print).
