Posters in 2022 - KING TONY Tools

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The poster style for 2022 maintains the concept of 'focusing on the product' from 2021. We've improved the readability of the product's appearance and functionality.

However, dealing with the optimal proportion while streamlining content remains a big challenge. And the use of color has become more conservative to maintain a stable brand image.

Additionally, there's commendable progress in handling background textures, showing a more mature approach.

2022年的海報風格維持了2021年「聚焦於產品主體」的概念，並提升了產品外型及功能方面的可讀性。

不過「在精簡內容的同時去處理最佳的比例配置」仍然是一大挑戰，而且色彩的使用也為了穩定品牌形象變得更保守。

另外，在背景紋理的處理上變得更成熟一些是值得肯定的。

Overall, this poster is my favorite from 2022.

The detailed cement texture in a deep gray background really makes the metallic silver-white product, along with the brand's signature color, stand out.

The composition focuses on square elements and uses circular frames to complement the product at the center, mirroring the product's style with its combination of edges and cylindrical shapes.

從各方面來看，這張海報是我2022年最滿意的一張。透過細緻水泥紋理的深灰色背景，凸顯由金屬銀白色與品牌的標準色構成的產品；而構圖方面的配置則以方形元素為主，並利用圓形線框去搭配位於畫面中心的產品，就如產品本身的樣式一般，是稜角與圓柱體的組合。

By aligning the product image in the bottom left corner with the one at the center, we aimed for a visual harmony.

And the information in the other corners connects through linear elements, forming a border around the main product.

However, the overall balance of the composition seems a bit off, especially with the close-up drill detail in the bottom right corner blending too much with the grayscale background, lacking a clear focal point for readability.

透過左下角的產品圖與位於畫面中心的產品來達到視角的呼應，而其他角落的資訊則以邊緣的直線連結彼此並包圍產品主體，不過以整體的畫面平衡性來說顯然不夠理想，尤其是右下角的鑽孔特寫與灰階背景太接近而缺乏可讀性的焦點。

To accentuate the vibrant colors of the product, I tried to create a virtual space by drawing inspiration from the monochromatic and streamlined elements of the PS4 interface background. On the left, the product image and close-up shot use overlapping circles to simulate a dynamic user interface.

However, the visual connection between the product and other information seems to lack intuitiveness.

為了凸顯色彩豐富的產品主體，我嘗試模擬出一個虛擬空間，所以我參考了單一色調與流線元素的PS4介面背景；而左側的產品圖及特寫照，則透過互相交疊的圓形來模擬出有動態感的使用者介面。不過產品主體與其他資訊的視覺連結似乎缺乏直覺性。

I really love this poster because it's packed with rich tech interface elements.It's not just grids, lines, and color blocks.

There are other unique elements that connect the close-ups around the center product, creating a cool visual guiding effect.

The product information in the top right corner is like a virtual projection displayed on the grid.

I think it's a more mature piece when it comes to simulating a virtual space.

我很喜歡這張海報充滿了豐富的科技介面元素，不僅是網格、線條與色塊，還有其他不一樣的元素能夠將周圍的特寫照連結中間的產品主體，達到了視覺引導的效果，而右上角的產品資訊則像是虛擬投影的方式呈現在網格上。我認為這是在虛擬空間的模擬上更成熟的一件作品。

Finally, for these two pieces, presenting the product in a close-up might not be ideal due to its characteristics.
So, I decided to use action shots of the product operation (like a car engine) as the background and blurred the periphery to reduce visual interference with the main product and information.
Additionally, I really like the style of the product number and name in these two shots.

I used the RGB color system to overlay a noise effect for that cool vibe.

最後以上這兩件作品，由於產品的特性以特寫的方式呈現可能會不理想，所以我決定以產品的操作照來當作背景(汽車引擎)，並模糊化外圍來降低背景對產品主體及資訊的視覺干擾。另外，我自己很喜歡這兩張的產品號碼與名稱的風格，我使用了RGB色彩系統的特性去重疊出雜訊的效果。