Miller Lime Brand Activations - Another exciting project!!. The new Miller Lime was well received in the market. I think it has captured it own share in alcohol market, this is based on the response and the feedback we got from the patrons during the roadshow which was conducted in 2023 during the festive season. The photobooth component that was set up at every outlet was a huge touchpoint that not only allowed consumers to take selfies and group photos and shared them on social media, it also stimulated call to action to the patrons to actually buy the product after sampling it.