![clothing Shop identity logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/88d7fb194269241.65f98523c85f5.jpg)
Girlizzz is a women's clothing brand that combines practical, comfortable clothes and a variety of accessories in a casual style. The brand focuses on the individuality of each woman and her uniqueness. The main principles of the brand: freedom, accessibility, personality, improvisation and beauty. My task was to develop a logo and corporate identity for the brand, through which the client could feel the essence of the company.
![Clothing shop identity logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/04dacb194269241.65f98523ce4b7.jpg)
The logo consists of a font part and an emblem. The font part reflects flirtatiousness, lightness and femininity. The emblem sign has become an absolute cross-cutting element for all visual communication of the brand. The sign displays a blossoming flower, consisting of an element in the form of a crown.
![Clothing shop identity logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/63e4bd194269241.65f98523cf24a.jpg)
![Clothing shop identity logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/62f906194269241.65fae1ff405d1.jpg)
The main concept is to choose three colors - burgundy, red-pink and powder, which symbolize deep contrasts and uniqueness in appearance.
![Clothing shop identity logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/906b3b194269241.65f98523cd6cc.jpg)
Price tags, illustrations, packaging, patterns, labels are now based on a single and recognizable element, thanks to which each style bearer always speaks of belonging to the brand.
![Clothing shop identity logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b1073a194269241.65f98523cabc6.jpg)
![Clothing shop identity logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5eb702194269241.65f9a3e46fe06.jpg)
![Clothing shop identity logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0bac15194269241.65f9a3e46ec3d.jpg)
![Clothing shop identity logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/19e980194269241.65f98523c97b3.jpg)
![Clothing shop identity logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/638394194269241.65f9a750640cb.jpg)
![Clothing shop identity logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c5403c194269241.65f9a75065183.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a52eb3194269241.65f9a3e2b9399.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/76fd3e194269241.65f9a3e2b77b1.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c562af194269241.65f9a3e2b85b3.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/702ece194269241.65f9a3e2b66af.jpg)
![Clothing shop identity logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0eb52e194269241.65f9a750661d4.jpg)
Cooperation under the contract in compliance with deadlines.
About me
Freelance designer with a background as an analyst and PR manager. Worked for companies such as OZON, Interfax, the Beans retail chain, and government agencies. I will help the company conduct a design audit, identify weak and strong points, and build a design strategy. I will help the designer find projects and bring them to completion, improve his portfolio and build a sales system.
Development of branding, identity, logo 👉🏼 HERE
Consultation for design audit companies 👉🏼 HERE
Consultation for designers 👉🏼 HERE