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PayU India
#FreedomOfPayment
Objective
Brand awareness campaign leveraging the topic of Independence day 2023
Insight
India is a country that's a front runner in digital payments. With the
accessibility to make payments seamlessly across the country, it's become a universal language connecting people from all corners.
Execution
With the help of AI tools like Midjourney and graphic design apps, designs were made for a pre-buzz contest. Stills from Midjourney were layered & animated, complete with a voiceover and background music.
Results
Reach 1.5M+ • Impressions 1M+
Engagement 2000+ • views 223K+
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