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Sobre o negócio
Neg é uma empresa italiana que presta diversos serviços digitais: criação e planejamento para mídias digitais; criação e edição de fotografias e vídeos; e desenvolvimento de softwares. A empresa se coloca, assim, como um ponto único que concentra diversas solução digitais para o seus clientes; e foi essa visão que inspirou e guiou toda a criação de sua identidade visual da marca.
About the business
Neg is an Italian company that provides various digital services: creation and planning for digital media; creation and editing of photographs and videos; and software development. The company thus positions itself as a business, a single point where various digital solutions can be found for its customers; and it was this objective that inspired the entire creation of its brand visual identity.
![identity brand visual identity Brand Design branding brand identity Logotype Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/564ccf194366197.66057a593dff1.png)
![identity brand visual identity Brand Design branding brand identity Logotype Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/557394194366197.6602e76fe7f7f.png)
![identity brand visual identity Brand Design branding brand identity Logotype Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e47c6b194366197.660c0cb2ddce7.png)
![identity brand visual identity Brand Design branding brand identity Logotype Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0cd034194366197.660580cfabd8f.png)
![identity brand visual identity Brand Design branding brand identity Logotype Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5bfcc8194366197.6601f7e84f894.png)
![identity brand visual identity Brand Design branding brand identity Logotype Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a54e66194366197.6601f7e850790.png)
![identity brand visual identity Brand Design branding brand identity Logotype Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/296a85194366197.65fae1026159c.png)
![identity brand visual identity Brand Design branding brand identity Logotype Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/92936c194366197.6602e76fe714d.png)
![identity brand visual identity Brand Design branding brand identity Logotype Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c95b9e194366197.660c0cb2dfe4e.png)
![identity brand visual identity Brand Design branding brand identity Logotype Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/81e3eb194366197.65fae10250fad.png)
Logotipo, símbolo e elementos gráficos
A identidade visual da Neg é moderna, atemporal e singular. Destaca-se no seu logotipo o ponto (ou pixel/quadrado) que se forma do nome, como se a marca se doasse para reunir, em um só ponto, todas as soluções digitais para seus clientes. Chama atenção também o uso de cores que produzem leveza e um contraste interessante aos olhos.
Logo, symbol and graphic elements
Neg's visual identity is modern, timeless and unique. The dot (or pixel/square) that forms the name stands out in its logo, as if the brand donated itself to bring together, in a single point, all digital solutions for its customers. Also noteworthy is the use of colors that produce lightness and an interesting contrast to the eyes.
![identity brand visual identity Brand Design branding brand identity Logotype Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e1350f194366197.65fae1025402e.gif)
![identity brand visual identity Brand Design branding brand identity Logotype Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e17581194366197.660d27c41403d.png)
![identity brand visual identity Brand Design branding brand identity Logotype Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4b9f31194366197.660d2a817f78b.png)
![identity brand visual identity Brand Design branding brand identity Logotype Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/df72cd194366197.660d277d089ec.png)
![identity brand visual identity Brand Design branding brand identity Logotype Logo Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3a6e71194366197.660d28b65d732.png)
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