The REMIX Project was a collaboration project with 10 leadingedge American and Chinese artists to celebrate GAP’s 50th years anniversary. Artwork in the collection remixes the classic Gap logo T-shirt in bold art treatments that showcase the distinctive style of each artist while celebrating the creative heritage of GAP.
The campaign was an integrated piece that utilise the vast contents created through documenting each artist’s creative process and their association with GAP. Video series, interview articles are used as weekly social media contents. An art book was made to push retail sale through social engagement.
Picture via Gap & Neocha Edge
Design Direction: Adam, Queenie
Designers: Nanyan, Mingyue.
Credits:
Design Direction: Adam, Queenie
Designers: Nanyan, Mingyue.
Designers: Nanyan, Mingyue.
