Vibrant Packaging and Logo Design for Granola Bars
Objective: The primary objective of this project was to create packaging and a logo that would captivate consumers and make our granola bars stand out on the shelves. Our goal was to convey the energetic and vibrant nature of the product while still emphasizing its natural ingredients.
Approach: For this project, I opted for a design approach centered around vibrant colors and dynamic graphics. I wanted the packaging to exude energy and excitement, drawing consumers' attention from afar. While the design is bold and eye-catching, it still maintains a connection to nature through the use of imagery showcasing the nuts, fruits, and grains found in our granola bars.
Outcome: The final design delivers a powerful visual impact, effectively conveying the energetic and wholesome qualities of our granola bars. By incorporating vibrant colors and bold graphics, the packaging and logo design attract attention and invite consumers to explore the product further. This approach not only sets our brand apart from competitors but also reinforces our commitment to providing delicious and nutritious snacks.
