衣家洗衣是一家以服务为特色的社区洗衣品牌，老板是一位对生活充满热情的乐观主义者，同时注重健康的生活方式，决心创建一家致力于使用绿色洗衣技术的洗衣品牌。
品牌集快速洗衣、干洗、熨烫、上门取送等服务为一体，并引入了先进的环保洗涤设备和绿色洗涤剂，品牌以其对环境的承诺和高品质的服务赢得客户信赖与好评。
LOGO以衣服与房子构成简约的图形，增加与品牌的关联性以及行业属性，简洁明了，有效的减少传播成本。颜色以健康绿与温馨红组成，呼应了品牌理念。
IP形象以行业元素洗衣液与品牌LOGO为独特的记忆点，通过独特的形象与开朗的性格与客户拉近距离。
Yijia Laundry is a community laundry brand featuring service, owned by an optimist who is passionate about life while focusing on a healthy lifestyle and determined to create a laundry brand dedicated to the use of green laundry technology.
The brand sets fast laundry, dry cleaning, ironing, doorto pick up and delivery services as one, and introduces advanced environmental washing equipment and green detergent, the brand with its commitment to the environment and high-quality service to win customer trust and praise.
LOGO with clothes and houses to form a simple graphics, increase the correlation with the brand and industry attributes, concise and clear, effectively reduce the cost of communication. The color is composed of healthy green and warm red, echoing the brand concept.
IP image with industry elements laundry detergent and brand LOGO as a unique memory point, through a unique image and cheerful character to close the distance with customers.
