Dirtybird Campout Music Festival 21 - Brand Identity

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Scope of Work: Brand Development, Art Direction, Illustration, Typography Design, & Apparel Design.

Since 2015, Dirtybird Campout has been an annual music festival in California, offering a unique blend of house, techno, and bass music, alongside summer camp activities like campfire sessions, field games, workshops, and interactive art installations. It's a vibrant affair that harmonizes the energy of live music with the sense of togetherness and fun.

In close collaboration with the Dirtybird marketing team, we meticulously crafted every aspect of the event’s brand strategy and marketing initiatives. This included the creation of Dirty Font, a tailor-made typography and whimsical doodle illustrations, infusing each communication with a distinct identity. Additionally, our dedication to detail extended to the realm of apparel design, where we curated pieces that captured the essence of Dirtybird Campout.