The brand ‘QALA’ reflects the vast and rich culture of Madhya Pradesh. It is layered with an array of elements that strive to reflect upon the historical,cultural, and artisanal values the state has offered and continues to offer to date.
QALA, also referred to as ‘QALA ka QILA,’ is envisioned as a grand feast held at a royal darbar, where the finest clothing and accessories are handpicked to create a memorable experience for the visitors.
The branding pays homage to the skilled hands of the artisans who have created these products. It is conveyed through multiple layers – brand name, script, content, and the graphic components that fabricate the brand language.
The colour scheme combines earthy tones with lush greens from the state, which were inspired by the building materials used to construct the forts.
this project was executed in association with design w/ sunday as their lead designer.
