Inscite IP is a patent agency that provides a wide range of strategic services for companies operating in the pharmaceutical, biotech and life sciences industries. It was created to bring a practical approach to a company’s patent needs, while remaining focused on their underlying business objectives and direction.
Zync was responsible for developing a company name, an overarching marketing strategy, and a comprehensive roadmap for the company’s future and brand position within the industry.
Our creative solution was to incorporate a wordmark that played on the idea of a mathematical equation—a subtle play on the word science in the name “In(sci)te”, while remaining connected to the intellectual property field through the incorporation of the “IP”. We used a bright colour palette and bold contrasts to allow the Inscite brand to stand out in the marketplace. By a range of industry-inspired symbols for the pattern, we were able to illustrate the types of scientific patents Inscite will help develop—a foreshadowing strategy that aligns creativity with business objectives.
