The St. Mary's Office of University Communications rebranded the Rattler Athletics department with a new mascot, logo and typography that were carried through to www.rattlerathletics.com as well as merchandise for sale on www.rattlergear.com. 

 

The rebrand successfully modernized the look and feel of the athletics division while also delivering an easy to use and reference library of sport and nonsport logo lockups. 

 

This project was launched in tandem with a logo licensing program that protected the brand's integrity, enforced its trademark, and made ordering merchandise easier and more accurate for vendors.