MASHIMI NOODLES is a concept design developed for the school project.

TASK:  to create a marketing concept that can be divided into a product presentation, marketing analysis (direct competitors, target group with a persona) and a marketing strategy (Marketingmix - 4P).

I wanted to keep the design minimalistic and recognizable. The logo depicts a face with a headband, showcasing its connection to Asian culture. This iconic imagery exudes authenticity; it's catchy, modern, and easy to use.

I was looking for a font with softer corners, which would resemble the shape of noodles. This would make the whole design harmonious and dynamic.

The main font is Goldleaf, and the supporting font is Futura. I love Futura.

Additional design elements, such as ingredients and noodles, complement the logo concept. Since the main color palette is black, white, and red, all other colors used for ingredients stand out and become highly visible for the customer.