Disney Vacation Club
Dream Book
Designed to be shared with prospective Disney Vacation Club members, the Dream Book delivers necessary information while infusing it with the magic, wonder, and excitement of Disney's premier vacation ownership program.
Inspired by the look and feel of coffee-table books, the Dream Book utilizes special printing techniques, full-bleed photographic images, judicious white space, and personal "you-focused" copy – all intended to transport readers into the vacation mindset and allow them to dream away.
RESULTS
During the first month the Dream Book was used in Disney Vacation Club's sales process, close rates were up by 83% compared to the prior year, and average point packages increased by 10%. Heralded as an effective new tool, the Dream Book supported an overall revenue increase of 33% over the prior year.
Dream.
Imagine your every secret vacation wish coming true.
Imagine your every secret vacation wish coming true.
Inside these pages...
Discover the Best Kept Disney Secret
Our Magical Community
Disney imagination, quality, and service are the hallmaks of the Disney Vacation Club Resorts
Member Getaways
Four distinct collections featuring hundreds of other vacation destinations around the world
The Disney Collection
The most magical vacations on earth
Concierge Collection
Offerings for sophisticated tastes
World Passport Collection
Some of the most popular places in the world
Adventurer Collection
Amazing experiences near and far
Discover the Best Kept Disney Secret
Our Magical Community
Disney imagination, quality, and service are the hallmaks of the Disney Vacation Club Resorts
Member Getaways
Four distinct collections featuring hundreds of other vacation destinations around the world
The Disney Collection
The most magical vacations on earth
Concierge Collection
Offerings for sophisticated tastes
World Passport Collection
Some of the most popular places in the world
Adventurer Collection
Amazing experiences near and far
Disney's BoardWalk Villas
A lively lakeside neighborhood featuring the fanciful charm of classic Americana.
Travel back to the magnificent Atlantic Seaboard of the 1930s at Disney's BoardWalk Villas. Full of vibrant colors and elegant touches, this bustling lakeside village offers a refreshing return to the fun and carefree days of a bygone era.
Disney's BoardWalk Villas is just a short walk or boat ride away from Epcot® and Disney-MGM Studios, while magical fun is close at hand, too. Cool off by making a splash at Luna Park pool, featuring the incredible 200-foot Keister Coaster water slide. Escape to The Belle Vue Room for board games and the sounds of radio's golden age. Or stroll along the nearby wooden boardwalk for fantastic clubs, sensational shops, and exceptional restaurants.
At Disney's BoardWalk Villas, magic is in the air and along the shores of Crescent Lake.
A lively lakeside neighborhood featuring the fanciful charm of classic Americana.
Travel back to the magnificent Atlantic Seaboard of the 1930s at Disney's BoardWalk Villas. Full of vibrant colors and elegant touches, this bustling lakeside village offers a refreshing return to the fun and carefree days of a bygone era.
Disney's BoardWalk Villas is just a short walk or boat ride away from Epcot® and Disney-MGM Studios, while magical fun is close at hand, too. Cool off by making a splash at Luna Park pool, featuring the incredible 200-foot Keister Coaster water slide. Escape to The Belle Vue Room for board games and the sounds of radio's golden age. Or stroll along the nearby wooden boardwalk for fantastic clubs, sensational shops, and exceptional restaurants.
At Disney's BoardWalk Villas, magic is in the air and along the shores of Crescent Lake.
Associate Creative Director / Copywriter - John Koch
Art Director - Scott Wagner
