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M&M's

June Messages

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To celebrate one of the most typical brazilian festivals and provide fun for consumers in june, M&M's has prepared something for lovers at this time of year: themed packaging inspired by 'Correio Elegante' - the traditional game of exchanging anonymous messages (or no) during the June Festivals. The new packaging for individual consumption is perfect for gifting, because they carry messages such as 'I know someone crazy about you, I won’t say who…' and 'I’m waiting for my thank you post'. With the concept 'From: M&M's / To: Everyone', the brand plays with provocative and fun phrases on packaging, on social media and with influencer activations.

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