Fries & Smiles
Brand Identity Project about a restaurant come forward with their frieses.
Serving hapiness one fry at a time !
CONCEPT SUMMARY:
"Fries Smiles" is a culinary venture dedicated to crafting joy-infused experiences through the tantalizing delight of
crispy, golden fries. At Fries Smiles, mission revolves around creating moments of happiness and satisfaction with
every bite. With a commitment to quality ingredients and innovative recipes, they strive to elevate the classic fry into
an unforgettable culinary sensation. From traditional hand-cut potatoes to imaginative twists and flavor combinations,
they aim to spark smiles and ignite taste buds with each serving. With a focus on fun and flavor, Fries Smiles invites
you to indulge in the simple pleasure of perfectly cooked fries, guaranteed to leave you grinning from ear to ear.
SIGNATURE CHARACTERS:
Introducing the dynamic duo that has been delighting taste buds everywhere: Fries and the Cup! They're not
just any ordinary snack and container; they're the signature characters of Fries Smiles, here to bring joy to
your dining experience. Whether you like them seasoned, curly, or classic, Fries knows how to bring the flavor
and crunch you love. And let's not forget about the Cup, the trusty sidekick that ensures Fries are always
served fresh and hot. Together, Fries and the Cup make the perfect pair, delivering not just a snack, but an
experience that's guaranteed to leave you grinning from ear to ear.
DESIGN:
The projects aims to represent the joy and delightfull the fries bring to the people. This choice of typography
serves the concept and feelings after the taste of fries. With bold and playful lettering, typography embodies
the spirit of joy and satisfaction that comes with every bite of their delicious fries.
