Disney Vacation Club
"Favorite Part" :30 TV
Disney Vacation Club is a flexible vacation ownership program that allows members to enjoy years of affordable vacations at Disney's own resort properties as well as over 500 destinations worldwide.
While paying your hotel bill at the end of a stay isn't typically a high point of any vacation, "Favorite Part" flips that feeling with a vignette of one Disney Vacation Club member who really looks forward to that moment. Having saved by prepaying for his family's accommodations, he knows there's no bill waiting for him at check out. Still, he can't help but have a little fun with the Disney Cast Member at the front desk.
RESULTS
Within the first three hours of its initial airing during the 2005 Walt Disney World Christmas Day Parade, "Favorite Part" resulted in 27 lead transfers. In membership dollars, Disney Vacation Club more than recouped the spot's production budget in a single showing – on Christmas Day, no less!
"Favorite Part" :30 TV
Disney Vacation Club is a flexible vacation ownership program that allows members to enjoy years of affordable vacations at Disney's own resort properties as well as over 500 destinations worldwide.
While paying your hotel bill at the end of a stay isn't typically a high point of any vacation, "Favorite Part" flips that feeling with a vignette of one Disney Vacation Club member who really looks forward to that moment. Having saved by prepaying for his family's accommodations, he knows there's no bill waiting for him at check out. Still, he can't help but have a little fun with the Disney Cast Member at the front desk.
RESULTS
Within the first three hours of its initial airing during the 2005 Walt Disney World Christmas Day Parade, "Favorite Part" resulted in 27 lead transfers. In membership dollars, Disney Vacation Club more than recouped the spot's production budget in a single showing – on Christmas Day, no less!
Associate Creative Director / Copywriter - John Koch
Director - Christopher Bean (MacGuffin Films)
Director - Christopher Bean (MacGuffin Films)
