Malört Liqueur Lettering Print Illustration Series
The Brief: To create a series of lettering illustrations celebrating the humorous quotes about the distinct flavor of Jeppson’s Malört liqueur, as a personal project.
Role: Illustrator responsible for concept, design, and implementation of all lettering and illustration.
Tools Used: Procreate app, iPad Pro, Photoshop, Apple pencil.
For those who are not already familiar with it, what does Malört, the beloved/hated Chicago favorite liqueur, taste like? Jeppson’s Malört is a bitter herbal liqueur that was originally produced in Chicago (and after moving to Florida, is back again in Chicago under CH Distillery) and it’s flavor is quite distinct and very intensely bitter, sparking lots of fun quotes and reactions for those who are trying it for the first time. Being from Chicago, I wanted to do a personal project to illustrate these colorful quotes. This series was not at all sponsored or affliated with Jeppson’s Malört or CH Distillery and is just a personal project because I’m a fan of the product, but if you’d like a print of any of these lettering artworks, please reach out to CH Distillery about licensing them as official merch, as I’d love to collaborate with them and see them out in the world!
Have you tried Malört? If you’ve got a good quote for how it tastes, send it my way and I may illustrate it!
Do you need something like this created for your own business? I am happy to create custom artwork to suit your business, please reach out to discuss. Thanks for checking out my work! ;o)
See more of my work at www.jenniferhines.design.